Content Leadership
The sure-fire way to solidify a rep as a thought leader? Content. True thought leaders go in with a strong POV, backed by solid research. The result is the kind of high-quality content that the world’s decision makers need — the kind that sparks a conversation across formats and channels.
How Did You Fare?
You’re building momentum in thought leadership, with a consistent flow of solid content that resonates, but you’re not yet a dominant industry voice.
What's Working?
Our analysis shows that your brand is seen as a trusted resource in your industry.
Your content consistently demonstrates a solid understanding of current industry trends and challenges, reinforced by well-researched insights.
Whitepapers and other data-driven content position your brand as up on relevant industry issues.
%
of your customers view your content as high-quality.
What's Not?
Much of your content lacks a strong POV from your brand—it could come from any one of your competitors.
With most sourcing from within North America, the content doesn’t adequately reflect your global role and aspirations.
Suboptimal UX, including paywalls, limits your users’ ability to meaningfully engage with your content.
%
of your competitors are producing a wider variety of content formats than you.
What Are Some Ways to Measure Content Leadership?
- Maturity of content strategy
- Omnichannel presence
- Content cadence and volume
- Content quality
- Credibility
- Content organization and UX
- SME contributions
- Press citations
- Keyword and SEO leadership
- Backlinks
- Content awards
