Content Audit
MX content experts analyzed the content strategies of your brand and its selected competitors across owned websites and social media channels. We evaluated strategy, quality, format types, content mix, voice and tone, innovation, volume, organization, UX and credibility.
Key Takeaways
You’ve built up a decent thought leadership content ecosystem, which makes you a trusted resource. But you lack a distinct, future-focused POV. We also identified gaps in how the content is organized and distributed.
Consistent Content Creation with Opportunities for Optimization
Your content hub has a steady cadence of thought leadership content. However, there are opportunities to update older articles with current data and refresh keywords and internal linking strategies to improve SEO performance.
Good Mix of Content Formats
Your thought leadership strategy is supported by a strong mix of formats, including blog posts, podcast episodes, webinars and videos, ensuring your message reaches diverse audience preferences and learning styles.
Strong Bench of SMEs but Lack of External Visibility
You rely on a strong array of internal subject matter experts to illustrate your points across multiple formats—but they’re rarely seen outside your own content.
Nonintuitive Content Hub UX
The current content hub has plenty of thought leadership content, but it’s difficult for users to discover relevant material. Filtering options and personalized recommendations can help increase engagement.
Decent Distribution, with Room to Refine Social Strategy
You’re distributing content across multiple channels, such as enewsletters and YouTube, ensuring consistent visibility. However, social channels often skew promotional.
Strengths
Strong Rep with Your Audience
Experimenting with Rich and Varied Content Formats
Gaps
Poor UX Due to Content Organization
Lack of Distinct POV on Industry Trends
